PHOTOGRAPHY, FOR ME, IS ABOUT EXPERIMENTATION, STYLE, STORY-TELLING, COLOURS AND ESSENCE. IT’S ABOUT PUSHING BOUNDARIES, SPEAKING TRUTH AND CREATING WORK THAR RESONATES. I SHOOT VISUALS THAT ELEVATE THE BRAND OR PERSON I’M WORKING WITH, BUILDING A GENUINE CONNECTION WITH THEIR AUDIENCE.

MY WORK MOVES BETWEEN CLEAN, INTENTIONAL IMAGERY AND LO-FI VISUALS FOR BRANDS AND INDIVIDUALS WHO WANT TO BREAK THE MOULD AND STAND OUT. I BRING A HIGH LEVEL OF ATTENTION TO DETAIL, BIG IDEAS AND A CALM, GROUNDED ENERGY TO EVERY SHOOT.

I’VE BEEN FASCINATED WITH PHOTOGRAPHY SINCE CHILDHOOD, CARRYING A DIGITAL CAMERA EVERYWHERE I WENT. THIS CURIOSITY EVOLVED INTO FILM PHOTOGRAPHY AT UNDERGROUND PARTIES AND FESTIVALS. SIMULTANEOUS TO MY FETUL PHOTOGRAPHY CAREER, I ACQUIRED MY BACHELOR OF ARCHITECTURAL DESIGN AND WORKED AS AN UNDERGRADUATE ARCHITECT FOR ALMOST FIVE YEARS.

THIS DESIGN BACKGROUND SHARPENED MY EYE FOR COMPOSITION, LIGHT AND STRUCTURE, AND GAVE ME A STRONG ABILITY TO VISUALISING IDEAS AND BRING THEM INTO THE PHYSICAL REALM WITH STRONG INTENTION.

NOW, I DESIGN EACH SHOOT WITH A FOUNDATION OF REFERENCES, CONCEPTUAL TESTING, TECHNICAL KNOWLEDGE AND A DISTINCTIVE EDITING STYLE, COMBINING DESIGN AND PHOTOGRAPHY TO CREATE ART THAT COMMUNICATES.